Disruptive Innovation​
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Clayton Christensen wrote extensively about disruptive innovation. Here is a book summary of his landmark work.
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Based on his work here is a tool to gauge whether or not an innovation is disruptive.
1
Does it target non consumers or people who are over-served by an incumbent’s existing offering?
2
Is the offer not as good as an incumbent’s existing offering as judged by historical performance measures?
3
Is the innovation simpler to use, more convenient or more affordable than existing offerings?
4
Does the offering have a technological enabler that can carry it upmarket and allow it to improve?
5
Is the technology paired with a business model innovation that allows it to sustain and sale?
6
Are existing providers motivated to ignore the new innovation and not threatened at the outset?
